Work With Us
Real estate professionals communicate with buyers, sellers, prospects, clients, journalists and the public. What you need to say, who needs to understand it and where the communication will appear will affect how the material should be developed.
Whyte-Hall Communications Network helps turn the information you have into communication people can understand and use. We can create something from the beginning or work with material you already have.
You do not need to know the technical name for the service you need. Tell us what you are working on and what you need the communication to accomplish. We can help determine the appropriate starting point.
Services
Listing Descriptions
A listing description should do more than repeat property facts already available elsewhere. We write descriptions for MLS, brokerage websites, Zillow and other listing platforms that draw attention to what matters about the property and help prospective buyers understand it, without relying on vague claims or unnecessary exaggeration.
Agent Profiles & Biographies
Your professional profile may be one of the first places a prospective client goes to decide whether you are someone they want to know more about. We write agent and team profiles for brokerage websites, LinkedIn, Zillow, media use and other professional settings, drawing on your actual experience, the way you work, the people you serve and the value that experience can bring to a client.
Transaction & Deal Summaries
A completed transaction can say much more about your work than the fact that a property sold or a deal closed. We prepare summaries that give readers the circumstances behind the transaction, explain what happened and show the professional work that helped move it toward a result.
Press Releases & Property Announcements
When a property, transaction, professional milestone or brokerage development has a legitimate reason to be announced, the communication should make that reason clear. We prepare press releases and announcements that organize the relevant facts, identify the news value and give journalists or other readers enough context to understand why the development matters.
Client & Prospect Communication
Much of the communication that shapes a real estate relationship happens directly between the professional and the people they serve. We help prepare buyer and seller letters, prospecting messages, follow-ups, important emails and other communication so the recipient can understand what is happening, why it matters and what, if anything, needs to happen next.
Website Copy
A prospective client visiting your website for the first time should not have to search for basic answers about who you are, what you do or how you can help. We write About pages, service pages, professional profiles, landing pages and other website material that presents those answers clearly and gives the visitor a reason to continue exploring your business.
Market & Public Communication
Market information is more useful when readers can understand what the numbers, changes or developments may mean for them. We help prepare market updates, newsletters, social posts, public explanations, property announcements and other recurring communication that turns the information you have into something clients, prospects and wider audiences can follow and use.
Communication Review
If the material already exists, we can review it before it is sent, posted or published. Depending on what it needs, the work may involve revision, editing, proofreading or a combination of those stages.
Practice Profiles
A Practice Profile goes beyond a standard biography to explain how you actually work. We develop profiles around your experience, working methods, judgment, communication style and the lessons that have shaped your practice, giving prospective clients, referral partners and other professionals a clearer understanding of your approach.
Not Sure Where Your Assignment Fits?
You do not have to diagnose the communication problem yourself.
You may simply know that a listing is not saying enough, your professional profile no longer represents your work, an important client message needs help, or you have information that needs to become something people can understand.
Tell us what you have and what you need it to accomplish.
We can determine whether the appropriate next step is new writing, improvement of existing material or a professional review.
How to Get Started
Send us a brief description of what you are working on.
Tell us what the communication is for, who will read it, where it will be used and whether you are working toward a particular deadline. If you already have material, let us know that as well.
You do not need to prepare a formal brief before contacting us. We can begin with the information you have.
